Idea of the Month from Barbara Glanz
EVERY CUSTOMER IS A GIFT
This idea is
excerpted from CARE Packages for Your Customers, by Barbara A. Glanz, McGraw-Hill, 2006. To order this book, go to the PRODUCT section of Barbara’s
website.
THE IDEA:
As you interact with customers today, remember that each one of them is a gift to you and your organization. If it weren't for them, your organization would not exist and you would not have a job!
THE IDEA IN ACTION:
Yesterday is history.
Tomorrow is a mystery.
Today is a gift.
That's why we call it "the present."
Every day is a gift, and likewise, every customer with whom we interact is a gift. Sometimes it seems that the customers are a bother because they keep us from getting our paperwork done, or they are constantly complaining about something. However, when we remember to be grateful for each and every customer, we can begin to create a relationship that will lead to customer loyalty. When your customers know that you REALLY appreciate them and their business, they will want to do more business with your organization, and that means job security for you!
List some of your favorite customers, both internal and external:
Have you ever considered them as “gifts”? How might you demonstrate this to them this week?
TIPS FOR IMPLEMENTATION:
As a reminder that each customer is a gift, you may want to keep a small wrapped present in your work area. All gifts are special just as each customer is special. Another client of mine has printed on each person’s paycheck, “This paycheck brought to you by our customers” as a reminder of how precious their customers are. As you create relationships on the human level with your customers, both internal and external, you are "opening" the gift of their uniqueness, getting to know and serve them.
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